Distilling research and expertise into a social post or quote for an article can be challenging, causing many to shy away from external communications opportunities and leave the benefits on the table. In the video linked below, Director of Communications Ali Bridges highlights the essential tools and tactics for working with the media, as well as effective and achievable ways to promote yourself and your work via social media. Topics will include how to predict questions, avoiding common traps, and ways to focus on delivering your key messages.